Hidden Assets

You have a superpower. Do you know what it is?

You build value so naturally, so organically, that you no longer see it as value at all. What feels obvious, easy, or intuitive to you can be a revelation to a buyer.

Women underestimate the true worth of their company long before they ever enter the exit conversation. It’s a common - and costly - pattern.

Buyers, on the other hand, are trained to see what you can't…
 

Today’s BlockbustHER BrainteasHER:

What part of your business is so natural you forget it’s an asset - and how would a potential buyer describe it instead?

Patty’s Perspective . . .

Traditional financial reports are crucial for a successful business exit, but they fail to capture the significant intangible value hidden in the company.

Traditional accounting only recognizes what can be counted - not what truly counts.

Your balance sheet will never show:

• the trust you've built
• the client loyalty you’ve earned
• the intellectual capital behind your methodology
• the efficiency of your team
• the strength of your brand reputation
• the predictability of your revenue stream

Sophisticated buyers care deeply about:

• Methodologies and systems: especially if they are unique and repeatable
• Client stickiness: repeat engagement, proving your value isn’t transactional, it’s strategic
• Brand authority: holding weight in your niche
• Team cohesion and culture: reduces integration risk
• Operational rhythm: What feels like ‘how we do things’ to you is often exactly what a buyer wants: consistent, predictable, transferable execution.
  
  

These aren’t ‘soft factors.’ They are enterprise assets.

You’re likely sitting on more value than you think. The opportunity is not to work harder, it’s to see differently.

Now What?

My client, Jill, said it best: “I don’t see the way out, but I see the why out.”

Her business is financially solid, she’s built a great team, her clients are grateful, and she’s providing an extremely valuable service. By every indicator, she and her company are successful.

And yet, feeling stuck has become the default mode for her. “I don't think I realized the level of dissatisfaction I was living in and where that was seeping into all areas of my life, until the curtain got pulled back a bit. Because for 99.9% of us, we just keep going and it becomes our next normal.”

She has gotten very clear about why she wants to exit her business - and where there's a why, there's a way…

The exit process is filled with pitfalls and confoundingly complex issues – especially for women, who get hurt and hustled. All. The. Time.

It’s why I do the work I do, helping women achieve an Elegant Exit™, and reach their goals with dignity, grace, and integrity.

As your advocate, by definition, I’m looking out for your best interests. I am not taking a brokerage fee, commission, or equity. I am not motivated by how quickly the exit moves or the final dollar amounts. I want what you want – and will help you get it.

Are you ready to exit your business on your terms?

That requires a new way of thinking, new skills, a simple and elegant design, and an advocate by your side. Contact me to learn more. 

What are your biggest blind spots in crafting an exit? Find out at: http://she-exits.com/